Bluetooth surprise on Valentines in Cevahir Shopping Mall
Cevahir, one of the biggest shopping mall of Europe and second biggest of the world was opened in October 2005. It is located at Sisli and covers a total area of 420.000 sq.mt with 320 shops.
The mall houses the stores of several famous brands, restaurants, furniture shops, household goods, movie theaters and entertainment park.
This 
year on the week of the Valentine day ,an activity with bluetooth was madeby Vodera. This was the first application with bluetooth used in malls in Turkey. The concept was “if you see love wherever you look!”
Customers visiting Cevahir Shopping Mall send their photos with their familys,with their kids,with their girlfriend/boyfriend using bluetooth system on their mobile phones.
Photos sent by visitors were seen on the huge screne in the hall of mall. This activity was continued 14 days. At the end the most beautiful photo expressing love best was chosen by a jury.
The interactivity of the system became popular around the visitors and loved by the management office of the mall.
Marketing director of the mall Yusuf Esenkal said:” We wouldn’t expect such a high attandence with a brand-new system. Throughout the day people sent their photos to the system. We were shocked with the results. According to the records 120.000 people participated in this activity.”
